Experience the Guinness story from every angle, beginning with our 360° ‘Step into the Pint’ immersive moment.

Enjoy exclusive behind-the-scenes access to our working craft brewery, discover how innovation and tradition come together, and take part in a guided tasting in the Brewer’s Room led by one of our expert Master Brewers. Learn the art of pouring the perfect pint of Guinness at Bar 232° and gain a deeper appreciation for the craftsmanship behind every glass.

This unique experience brings the spirit, flavour, heritage and hospitality of Ireland to the heart of Covent Garden in London.